Key Accountabilities:

Impact on the business:

• Support the Head of VBS in developing a sales strategy and plan by providing professional inputs and advice.
• Leadership of a professional business propositions and marketing team to meet targets for profitability and revenues, as agreed with the Head of Vodafone Business Solutions.
• Analyse and segment the Ghanaian enterprise solutions market and identify where Vodafone Business Solutions products and services should be positioned in terms of quality and price.
• Create and maintain a distinct Vodafone Business Solutions brand within the Vodafone Ghana “master brand” which
differentiates the Vodafone Business solutions from competitors and provides long-term and sustainable competitive
advantage.
• Establish business propositions and marketing processes and procedures to support the sale of enterprise products and services; develop value propositions for Vodafone Business Solutions products and services.
• Identify product and service gaps within the enterprise solutions market and commission the development of new
products and services, based on evidence of profitable market opportunities.
• Manage the product launch and “GoTo Market” campaigns of all new products and services, ensuring effective
implementation and hand-over to the in-life product management teams.
• Manage in-life products and services on a profit and loss basis. Manage product withdrawal at the end of the product life.
• Manage all marketing communications, including events, campaigns and sales collateral in conjunction with the
Vodafone Marketing Department.
• Manage customer satisfaction surveys and analyse the results, ensuring that service recovery plans are developed and implemented where necessary to improve satisfaction results at the next survey iteration. Work towards the
achievement of customer satisfaction targets as agreed with the Head of Vodafone Business Solutions.
• Use relevant metrics and measures to routinely monitor progress against targets and take appropriate managerial
action to ensure targets are met or exceeded.
• Provide performance data to support management decision-making.
• Ensure full compliance with telecommunications licence provisions, sector regulations and competition laws.
• Maintain effective working relationships with internal and external suppliers.
• Support the sale of complex communications solutions in large corporate customer organisations (consultative-based
selling) by developing effective counterpart relationships.

Leadership and teamwork:

• Success in creating and/or running an effective product marketing unit including new product development cycle
• Ability to design/implement product marketing processes
• Strong Coaching skills
• Ability to understand the needs of employees and to apply best practice people management techniques to ensure amotivated and productive work force

Knowledge and experience

• Strong Commercial focus
• Analytical thinker who can plan/execute action to exploit business opportunities.
• Ability to lead and manage an enterprise product marketing unit, motivating others to achieve targets.
• Strong communication and presentation skills
• Knowledge of the Ghananian enterprise solutions communications market.
• Ability to exercise "thought leadership" throughout Vodafone Ghana and customer organisations.
• Utmost professional integrity
• Ability to present compelling business cases for investment in enterprise solutions products and services

Communication

• Communicate sales performance data to team members and Managing director

Person Specification:

Vodafone Way

Customer Obsessed
We are passionate about exceeding expectations:

Innovation Hungry
We create and deliver new products, services and ways of working that delight our customers:

Ambitious & Competitive
We bring energy and passion to our work and always aim to beat the competition:

One Company, Local Roots
We work across Vodafone to achieve the best outcome for customers, employees and shareholders:

Speed
We drive speed to market. We relentlessly prioritise and pursue the outcomes that matter to our business:

Simplicity
We make things simple for our customers, partners and colleagues:

Trust
We are reliable and transparent to deal with. We deliver for others and trust others to do likewise:

Location: Accra

How To Apply For The Job

Visit our website below to apply:

http://careers.vodafone.com.gh/Careers/List/Product-Marketing-Manager.aspx