Here is an opportunity to work for a leading textile manufacturing and retail brand.

Job Summary

Develop & implement all retail marketing activities, both online and offline for the brand portfolio, 100% in line with the given brand marketing plans. Organise feedback loop on achieved operational results and manage the BTL retail marketing budget. Organize briefings and target setting for all BTL retail marketing activities, as a base for the brand marketing teams to provide tools. Drive the commercial activities using consumer loyalty vouchers as a too.

Key Accountabilities
Retail Marketing (instore)

•   Ensure close cooperation with Brand Marketing teams, to enable on-brand translation of the brand 52week calendar into retail 52weeks calender into retail 52 weeks activity calendar
•   Set up, and manage Retail marketing Annual schedule (52-weeks shop floor marketing activity planning) for all Group Brands
•   Ensure OTIF implementation of all retail marketing activities
•   Provide retail needs to help Brand marketing to develop retail marketing menu card
•   Manage the Retail Marketing BTL budget
•   Track the consumer loyalty promotion budget and handle other budget and administration duties

Retail Marketing (outside the store)

•   Cooperate with central brand teams and local marketing servicing teams to ensure OTIF implementation of any outside the store BTL activities

Retail usables & Materials

•   Drive the development of retail usables and materials from a operational and financial perspective (carrier Bag, Till Roll, packing materials, hangers, mannequins, etc)

Consumer Analysis

•   Evaluate levels of Consumer awareness of the brand, consumer understanding of what the Brand stands for (meaning, product offering) and Consumer satisfaction with products and services
•   Implement polls, surveys etc. on request & own initiative

Qualification Required & Experience

•   MBA Marketing
•   7 years minimum relevant experience
•   Excellent analytical skills
•   Excellent communication and interpersonal skills

Location: Accra

How To Apply For The Job

CVs should be sent to:

tsgjobs1@gmail.com

Closing Date: 26 March, 2014