Role Purpose

Objective

•   Contributing to Tigo’s strategic goals
•   Continually improving the present (and future) performance of Tigo
•   Creating team spirit based on the Tigo culture

As Brand communication Manager responsible for:

All Tigo brand communication investment including all external consumers and customers.

•   Efficiently using the budget and tracking performance
•   Delivering results according to Tigo brand design & equity objectives
•   Management of Media and Advertising, Social media, Events & sponsorship
•   Design and monitor media buying process, track KPIs
•   Consultancy for category and segment managers to  develop most efficient business and communication plans
•   Analyze product/service performance and prepare market feedback report
•   Ensure a common language across brand team and the organization

Key Responsibilities

Core tasks & responsibilities

Leader

•   Is responsible for an effective flow of information and keeping managers well informed
•   Is responsible for leading the teams of Brand communication
•   Meets and coordinates with the category managers
•   Performs all managerial HR tasks in accordance with Tigo People policies
•   Motivates his/her people
•   Is responsible for own development

Manager

•   Reports  on brand performance
•   Translates commercial strategy into action plan in cooperation with the consumer understanding manager
•   Determines  which resources (financial, staffing and organization) and time schedules are required to achieve objectives
•   Prepares budget and forecast

Ambassador

•   Contributes  to Tigo’s network(s) in own area of expertise
•   Ensures that all internal and external communication is aligned with brand standards

Entrepreneur/Marketing Services

•   Supervises all Brand Communication
•   Supervises and agrees business communication plans and their execution with category managers
•   Supervises and agrees all media buying contract negotiations (ATL, BTL)
•   Measures brand awareness and acts accordingly
•   Defines and implements brand KPI aligned with brand standards
•   Participates in the creation of new products

Qualification Required & Experience

Work & Educational background

•   University degree, preferable in marketing & communication
•   Master s is a plus
•   Senior marketing and managerial experience
•   Preferably specialization in  brand management and/or Market research

Knowledge

•   Project  management
•   Media Management and procurement
•   Business and communication plan
•   Basic Finance and pricing
•   English

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 21 February, 2015

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You'll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.