JOB PURPOSE

Reporting to the Consumer & Market Understanding Manager, the holder will lead all efforts at gaining insights into the market and competitors towards continuously enhancing our value propositions. This position requires a keen analytical and strategic mind that is able to absorb large amounts and varied sources of data, while having the capability to see beyond the data to provide intellectual insights on the market, competitors and consumer dynamics.

THE WAY WE WORK

You are up to date, open-minded, and passionate and the way you work energizes others. You are reliable and committed to the timely delivery of a job well done. You behave with integrity and transparency.

Key Responsibilities

•   Profiles the Ghanaian telecom market and competitive environment, providing insights that support strategic and tactical decision-making.
•   Creates and updates comprehensive industry, competitor and customer models including, but not limited to, market share, growth projections and trends, and market forces.
•   Performs thorough, systematic analysis of key industry trends; the general social economic and political environment; legal and regulatory issues; customers; current and potential competitors.
•   Provides market and competitive insights through presentations and reports to the CMU, Marketing and various internal management teams to facilitate effective strategic and tactical decision-making and execution.
•   Supplies the market and competitive intelligence component of strategic planning, and proactively makes recommendations to management concerning key intelligence items that require further consideration.
•   Maintains up-to-date knowledge of data sources, evaluating their credibility and potential utility, and leverages them across the company where appropriate.
•   Develops and maintains relationships with key internal customers to identify emerging needs and business challenges and delivers specific ad-hoc requests on competitor understanding from various stakeholders.
•   Works with internal business customers to enhance their use of strategic analysis and market and competitor intelligence to ensure that appropriate communication channels are maintained. Collaborates internally to ensure intelligence is shared with appropriate groups and individuals.
•   Maintains an in-depth knowledge of designated markets and trends through reading reports, market research, data manipulation and financial modelling and analysis.
•   Continuously review and benchmark our various products and services with those of competitors.
•   Proactively scan the business environment to identify areas of competitive opportunity and risk
•   Manage our media monitoring programs to ensure efficiency and effectiveness of media investments

Qualification Required & Experience

•   University degree in Business, Economics or other quantitative programs with adequate Business Courses; Master’s Degree in Business is a plus
•   3+ years relevant post National Service working experience in Telecoms/FMCG/Management Consulting. In-depth experience in Business Analysis & Planning
•   Understands the Ghanaian telecom market (operators, offerings, tariffs, positioning, etc)
•   Strong customer focus and organizational skills with the ability to manage multiple projects under tight deadline constraints.
•   Ability to network effectively at all levels and influence without direct management oversight.
•   Demonstrated strength in problem solving and analytics and capable of driving insight to action.
•   Ability to articulate with strong presentation skills and to contribute to executive-level discourse;
•   High level of competence with Microsoft Office suite (specifically, advanced Microsoft Excel and PowerPoint skills) is a pre-requisite.
•   Knowledge of consumer behavior and psychology.
•   Very conversant with and can use various types of market research reports

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 27 February, 2015

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You'll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.