Role Purpose

As Brand Communication Manager responsible for:

•   Including all internal and external consumers and customers
•   Efficiently using the budget and tracking performance
•   Delivering results according to Tigo brand design & equity objectives
•   Consultancy for category and segment managers to develop most efficient business and communication plans
•   Ensuring a common language across the organization
•   Analyze product/service performance and prepare market feedback report

Key Responsibilities

•   Develop brand and communication strategies in line with the commercial agenda
•   Prepare(in consultation with Consumer manager)  annual ATL/BTL budgets to include objectives, strategy and its impacts on Brand health and revenue
•   Developing and coordinating Consumer communication investments
•   Ensuring consistency and guidelines compliance of all Tigo communication
•   Monitoring competitors’ decisions on media and consumer communication
•   Accomplishing media and consumer communications budget

Leader

•   Is responsible for an effective flow of information and keeping managers and employees well informed
•   Meets with the managers in Consumer Department
•   Performs all managerial HR tasks in accordance with Tigo People policies
•   Ensures successor planning and professional development
•   Motivates his/her people
•   Is responsible for own development

Manager

•   Reports on brand performance
•   Translates consumer strategy into action plan in cooperation with the brand specialists
•   Ensures that departmental action plan is implemented
•   Is responsible for optimal staff planning
•   Determines which resources (financial, staffing and organization) and time schedules are required to achieve objectives
•   Prepares budget and forecast

Ambassador

•   Contributes to Tigo’s network(s) in own area of expertise
•   Ensures that all internal and external communication is aligned with brand standards

Entrepreneur/Brand Management

•   Consults and agrees business communication plans and their execution with category and (segment) managers
•   Leads and agrees all media buying contract negotiations (ATL, BTL)
•   Produces communication and trade material
•   Pretests and posttests ads and other communication items
•   Manages sponsorship and other investment profitability
•   Anticipates and organizes commercial requirements
•   Understands the investment nature and aligns it with the business opportunities
•   Defines adequate valuation and expected negotiations specs for investments
•   Measures brand awareness and acts accordingly
•   Maps current brand position, identifies new positioning opportunities and gives feedback to the Consumer Manager
•   Manages brand consistency across the organization
•   Validates the brand consistency in the product pipeline
•   Coordinates with Tigo people knowledge of the brand on a systemic basis
•   Works in teams with other Brand Communication Managers to maximize opportunities and synergy (i.e. advertising campaigns, regional marketing, merchandizing)

Qualification Required & Experience

•   University degree, preferable in marketing, social, communication or arts; Masters is a plus
•   Senior marketing and managerial experience
•   Preferably specialization in  brand management

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 01 April, 2014

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You'll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.