Role Purpose

Reporting to the Consumer & Market Understanding Manager, the holder will lead the generation of insights through BIG data analytics across products and processes, and all competitor understanding efforts of MICGH to ensure optimal use of in-house data for Marketing purposes and the competitiveness of MICGH’s offerings and executions. This position requires a keen analytical and strategic mind that is able to absorb large amounts and varied sources of data, while having the capability to see beyond the data to provide intellectual insights on the market and consumer dynamics

Key Responsibilities

Big Data Analytics

•   Work with Data Warehouse to analyze subscriber level data as first line inputs for all Consumer & Market Understanding initiatives
•   Robust data mining that assists with insights on key business trends (activations, churns, usage growths/declines, market share trends, etc)
•   hampion the development of big data analytics skills and usage within the CMU unit

Customer Profiling

•   Harmonizing big data tools, market research data and official statistics to profile the Tigo customer, users of key products and tariff plans
•   Continuously profile new customers (Gross Adds), inactive customers and churns
•   Assist the Geo-Marketing lead to construct the profiles of customers in various relevant local units of our market

Competitor Intelligence

•   Lead all competitor understanding and benchmarking needs of MICGH
•   Review and benchmarking of both existing and new offerings in the market (products and services, tariffs, promotions, processes, etc)
•   Business performance benchmarking (customer market shares, revenue market shares, ARPUs, MOUs, penetration of key products, etc)
•   Daily, weekly and monthly reports on key market developments and competitor activities
•   Proactively scan the business environment to identify areas of competitive opportunity and risk
•   Maintain an updated SWOT analysis of all competitors in our market at all times
•   Deliver specific ad-hoc requests on competitor understanding from various stakeholders
•   Manage our media monitoring programs to ensure efficiency of media investments

Execution Excellence

•   Work with various product owners and business units in the design and execution of various innovation/renovation initiatives;

Qualification Required & Experience
Position Requirements

•   University degree in Economics, Statistics, Mathematics, Marketing, Operations Research or Computer Science with adequate Business Courses;
•   Master’s Degree in Business is a plus
•   4+ years relevant post National Service working experience in Telecoms/FMCG/Consulting
•   Minimum of 3 years’ experience in data analysis, marketing surveys, research oriented
•   In-depth experience in Business Analysis & Planning
•   Experience with data access, manipulation, and report generation tools (SQL, SPSS, Excel, Access, etc) a MUST
•   Demonstrable experience using market research data (brand, customer or retail)
•   Demonstrable experience conducting root cause analysis based on data analytics
•   Strong competitive analytical skills
•   Extensive knowledge of best practices for competitive intelligence and market research
•   Creativity with regards to identifying and utilizing various sources to gather data
•   Ability to analyze complex competitor activities in order to derive conclusions and recommendations
•   Solid understanding of marketing analytics and the concepts of segmentation and targeting
•   Understands the Ghanaian telecom market (operators, offerings, tariffs, positioning, etc)
•   Knowledge of consumer behavior and psychology

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 06 February, 2014

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You'll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.