Job Summary

• The successful candidate will join our team as a Manager for Data Usage and Retention in the Marketing Department.
• (S)He will report to the Head of Usage and Retention and will be responsible for planning and achieving the targeted revenue from the existing base data customers while ensuring the implementation of customized programs that will create stickiness in the existing data base, resulting in reduced customer churn and higher usage.

Key Responsibilities

• Analyzing customer data to derive insights for segmenting to configure and execute campaigns.
• Managing campaigns to achieve revenue targets, increase customer engagement, and address inactivity through strategic planning and execution.
• Overseeing the entire campaign lifecycle, including design, configuration, user acceptance testing (UAT), prioritization, launch, and post-launch monitoring.
• Developing and documenting campaign processes, templates, briefs, and reporting mechanisms to ensure efficient execution and performance tracking.

Core Responsibilities

• Responsible for Data revenue for AT.
• Recommend, design and implement campaigns, schemes around meeting and exceeding stated financial and other Data Business stated targets.
• Engage with all relevant teams within Finance, Marketing (Business Intelligence, MARCOMs, NPD), and IT functions to ensure business case development and oversee the product lifecycle management process.
• Develop new product proposals for mobile data services, supported by market data and competitive analysis, and develop business cases demonstrating a return on investment.
• Manage the development of new products and services, meeting agreed cost and quality targets.
• Manage in-life products and services (mobile data) on a profit and loss account basis, using financial performance data to make individual product investment and withdrawal decisions.
• Manage product withdrawal, ensuring that alternative solutions are available to customers, that a migration path to alternative services is carefully planned and that the changes are effectively communicated.
• Coordinate data communications to develop effective communications on products and services.
• Develop new products and services and maintain in-life products and services within the Consumer brand and business as a whole.
• Full integration of quality management processes within the product group and their effective deployment on a day-to-day basis.
• Use relevant metrics and measures to routinely monitor progress against targets and take appropriate managerial action to ensure targets are met or exceeded.
• Provide performance data to support management decision-making.
• Maintain effective working relationships with internal and external stakeholders.

Qualification Required & Experience

• A university degree in any field but with emphasis on Mathematics, Statistics, Economics, Marketing or Information Technology or related field.
• Demonstrated experience in CVM procedures, principles and techniques.
• Experience in managing customer analytic projects and initiatives.
• Preferably higher qualification and experience in Product Development; Innovation; Marketing.
• Minimum of five (5) years of experience in Product Development; Innovation; Marketing.

CORE COMPETENCIES

• Ability to work under pressure.
• Experienced people and process manager.
• Excellent interpersonal, organizational and networking skills.
• Strong leadership & entrepreneurial skills.
• Highly analytical.
• High energy person with the ability to organize, manage and deliver key strategic initiatives.
• Effective communication skills - both written and oral.
• Ability to work seamlessly with key internal and external stakeholders.

Location: Accra

How To Apply For The Job

Interested and qualified applicants should send their Applications & Curriculum Vitae to:

Recruitment@at.com.gh

Kindly indicate the role you are applying for in the email subject.

Closing Date: 07 March, 2024

Ready to be part of our dynamic and innovative team? At AT, we enhance the value of our employees by providing long-term growth and opportunities in an ever-evolving work environment. Our values are at the core of what we do and represents who we are, Simplicity, Transparency and Relevance. Initiate your journey to be part of our world-class team and experience a rewarding career.