Position: Digital Marketer
Department: Marketing
Location: Accra
Reports to: Marketing Manager

About Us

Our company is a leading betting company dedicated to providing a thrilling and responsible gaming experience to our customers. We are looking for a creative and data-driven Digital Marketer to join our dynamic marketing team and help drive our online
presence and customer engagement.

Job Summary

• The Digital Marketer will be responsible for planning, executing, and optimizing our digital marketing campaigns across various channels. The ideal candidate will have a strong understanding of digital marketing strategies, excellent analytical skills, and the ability to work collaboratively in a fast-paced environment.

Key Responsibilities

• Develop and Execute Digital Marketing Strategies: Plan, implement, and manage comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads on our digital platforms.
• Campaign Management: Create, manage, and optimize campaigns across multiple digital channels, including search engines, social media, email marketing, display advertising, and affiliate marketing.
• Content Creation: Collaborate with the content team to develop engaging and relevant content for our digital platforms, including website, social media, email newsletters, and blogs.
• SEO and SEM: Implement and manage SEO and SEM strategies to improve organic search rankings and drive paid search traffic.
• Analytics and Reporting: Monitor, analyze, and report on campaign performance using tools like Google Analytics, providing actionable insights to improve ROI and achieve KPIs.
• Social Media Management: Oversee and manage the company’s social media profiles and presence, including Facebook, X, Instagram, LinkedIn, Youtube and other relevant platforms.
• Email Marketing: Design and execute email marketing campaigns to engage with our customer base, promote offers, and increase customer retention.
• Affiliate Marketing: Develop and manage affiliate marketing programs to expand our reach and drive sales through partner websites.
• Budget Management: Monitor and manage the digital marketing budget, ensuring efficient allocation of resources and maximizing the return on investment.
• Compliance and Ethical Standards: Ensure all digital marketing activities comply with industry regulations and company policies, promoting responsible gaming practices.

Qualification Required & Experience

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience: Minimum of 3 years of experience in digital marketing, preferably within the betting or gaming industry.

Skills

• Strong understanding of digital marketing channels and best practices.
• Proficiency in marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software.
• Excellent analytical skills and experience with data analysis and reporting.
• Creative thinking and ability to develop innovative marketing strategies.
• Strong communication and interpersonal skills.
• Ability to work independently and collaboratively in a team environment.

Certifications

• Google Analytics, Google Ads, and other relevant digital marketing certifications are a plus.

Location: Accra

How To Apply For The Job

Interested candidates are invited to submit their CV and cover letter detailing their qualifications and experience to:

jampiaw@kmkentertainment.com with the subject line “Digital Marketer Application”

Closing Date: 26 July, 2024