UNION Savings and Loans, the Global Banking and Finance Review’s best SME Financing Company in Ghana, 2014, is looking for a Digital Marketing Specialist.

Position Summary

Working in the Corporate Affairs and Branding Unit, in close collaboration with the Corporate Affairs and Branding Coordinator to provide editorial, strategic and compelling online content to drive traffic and grow Union’s online presence across the World Wide Web and social media. The overall objective of the role is to acquire clients and build loyalty through that platform.

Specific responsibilities shall include:

•   Manage the company’s website and social media to achieve quality, consistency, and accessibility always.
•   Plan social digital marketing strategy in line with institutional mass communication framework.
•   Develop online strategies and initiatives to grow Union’s online presence and increase the company’s visibility.
•   Monitor online audience engagement and identify new and better ways to achieve stakeholder participation.
•   Respond to queries from online audience in consultation with the Corporate Affairs and Branding Coordinator.
•   Identify online audience for products.
•   Perform other duties as may be defined by the Corporate Affairs and Branding Coordinator.

Qualification Required & Experience

•   University degree or HND in Communications or related field.
•   Qualification or hands on experience in I.T. or digital marketing will be an added advantage
•   Familiarity with Microsoft Office (including Word, Excel, PowerPoint).

Required Knowledge, Skills & Abilities

•   Excellent written and verbal communication skills with strong editing capabilities.
•   Be creative with an eye for design.
•   Ability to develop a detailed and professional marketing plan.
•   Knowledge of digital media software – Photoshop or other graphic design software, etc.
•   Knowledge of video editing software – iMovie, Final Cut, or Windows Live Movie Maker is a plus.
•   Knowledge of social media – Facebook, Twitter, LinkedIn, YouTube, blogs, etc.
•   Ability to contribute individually, and participate in cross-functional teams.
•   Ability to identify a target market and “speak” to that target group.
•   Experience proofreading and editing.

Location: Accra

How To Apply For The Job

Please submit a detailed CV together by Friday, April 10, 2015.

All applications should be sent to jobs@unionbanking.com.gh  (The “subject” to the mail MUST read “Digital Marketing Specialist Job”).

Closing Date: 10 April, 2015