Job Purpose

• Lead the brand marketing team in-country to execute winning insights-based programs, integrated commercial strategies abd aligned plans which deliver activations that win in the market

Key Roles and Responsibilities

• Oversee the growth and health of all brands in country, leads through the Line campaigns that build equity, awareness and trial
• Guides the deployment of high level resources to the portfolio
• Supports the translation of prioritised opportunities into winning strategic plans working with BU lead
• Builds a passion for brands and their positioning throughout the business in country
• Lead and drive brilliant execution of local, regional and global brands
• Supports delivery of brand strategy and objectives in line with creative platform through high quality, winning activity plans
• Ensure activities which win in the market are delivered, measured and evaluated rigorously
• Provides clear lines of communication of activities & execution standards to channel & sales
• Leads and motivates effective multiagency teams on activation

Key KPIs

• Brand Power, Market share, Innovation OTIF

Qualification Required & Experience

• Degree (marketing, business not mandatory)
• 7 years of marketing experience (similar experiences in between is acceptable)
• Strong leadership qualities
• Good conceptual and analytical abilities
• Networker and influencer
• Financially literate
• Ability to handle complex situations under pressure and manage multiple priorities
• Clear, concise communicator profile

Location: Accra

How To Apply For The Job

Send application to:

zcc.peoplerecruitment@mu.ab-inbev.com

Closing Date: 25 January, 2021