Suma Rural Bank is a reputable rural bank in the Bono Region with 8 agencies. We are searching for a Marketing Manager to join our team.

Job Purpose

• The Marketing Manager shall be the head of the marketing department and shall be responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank

Job Description

• Will be required to set up the marketing department
• Responsible for the planning, management and execution of all marketing initiatives and the day-to-day marketing functions of the bank
• The successful applicant shall lead the team to develop and implement a marketing programme that will be in alignment with the overall bank's strategic objectives set
• Direct, supervise and coordinate the marketing staff
• Collaborate with the management Team headed by the CEO to develop targeted marketing activities that will assist in the achievement of brand/agency goals
• You will facilitate, lead and manage new product development processes to come up with attractive, suitable and market responsive products for the bank
• Review the performance of the bank's products and services on monthly basis
• Execute targeted marketing campaigns, including development and coordination of advertising (traditional and digital), agency signage's and website content
• Assure all forms of advertising meet compliance requirements and marketing standards
• Ensure the bank's website content is updated with relevant and up-to-date resources and information to help customers and the general public with their financial needs
• Conduct periodic market surveys to assess consumer taste and general market dynamics
• Conduct regular feedback exercises to monitor customer satisfaction and ongoing service quality
• Monitor and coordinate staff participation in local events in a manner that will enhance credibility of the bank

Qualification Required & Experience

• A minimum of a good first degree or level 3 professional qualification in marketing or an equivalent qualification from a recognised institution
• The preferred candidate will have at least 5 years of demonstrable experience as a marketer or in a related field

OR

• At least 5 years of working experience in the industry, 3 years of which should have been in a management position on a grade not lower than a Banking Officer
• Age Limit: 30 - 45 years

Personality Profile:

The successful applicant must be a well-organised, calmly composed, emotionally balanced,intelligent, dynamic, energetic, confident, proactive, smart-looking, committed, results oriented, diligent, disciplined, knowledgeable, visionary, honest, reliable, highly innovative and self-motivated individual

Competencies Profile

• Excellent written and oral communication skills
• Excellent quantitative and qualitative reporting skills
• Good leadership skills
• Must have a good knowledge of the T24 banking application software
• Ability to deliver high quality output with minimal error rate

Location: Bono Region

How To Apply For The Job

Interested candidate should send their CVs to:

info@sumaruralbank.com

Closing Date: 09 May, 2023