Role Purpose

Reporting to the Consumer & Market Understanding Manager, the holder will lead the geospatial market and consumer understanding efforts of MICGH to ensure timely availability of location-based market insights and the local relevance of MICGH’s initiatives, offerings and executions.

Key Responsibilities

Customer and Market Profiling

•   Integrate and analyse market research data, official statistics and internal MIS to adequately profile our customers and markets at both national and decentralized levels (territories, regions, circuits, etc);
•   Liaise with various national and local governmental agencies, research institutions and other organizations to access secondary data for a robust geo-marketing capability;
•   Provide in-depth understanding of regional operational and financial performance

Footprint Expansion

•   Recommend and drive the prioritization of network coverage expansion efforts with rigorous market analysis;
•   Support Marketing, Customer Operations, Sales & Distribution, MFS and Enterprise Business with insights for roll-out efforts (Outdoor visibility, POS deployment, etc);
•   Lead the development and use of user-friendly GIS tools for spatial awareness, decision making and executions.

Market Intelligence

•   Lead the benchmarking of MICGH’s regional/territorial footprint versus competition and customer needs;
•   Proactively gather intelligence on competitors in the regions.

Site Performance and Profitability / CAPEX Optimization

•   Work with data warehouse to share regular dashboards for tracking the performance and profitability of sites (2G and 3G traffic, revenues, subscribers, various quality indicators);
•   Share insights and recommendations for initiatives to improve performance of low performing sites / branches.

Execution Excellence

•   Work with TMs, DSMs, DCMs, BICs and various own branches to ensure rigor in the execution of various MICGH’s localized initiatives;

Qualification Required & Experience

Position Requirements

•   University degree in Economics, Statistics, Marketing, Operations Research or Geography with adequate Business Courses;
•   Master’s Degree in Business is a plus;
•   4+ years relevant post National Service working experience in Telecoms/FMCG;
•   Minimum of 3 years’ experience in data analysis, marketing surveys, research oriented;
•   In-depth experience in Business Analysis & Planning;
•   Experience using statistical packages (SPSS or other), data mining & geo-marketing modeling (Pitney Bowes Business Insight / MapInfo or other GIS tools);
•   Aware of various sources for official statistics;
•   Experience in database management (systems & processes) highly desired;
•   Knowledge of consumer behavior and psychology.

CORE COMPETENCIES

•   Very strong business acumen and competitor awareness;
•   Mastery of Ghana’s geography, demography and economic trends;
•   Analytical and critical thinking abilities with an eye for details
•   Capability to lead cross-functional business development projects / workshops (preparation, presentation, moderation, collection of inputs, consolidation of results, follow up on actions)
•   Excellent oral and written communication skills (English and at least two local Ghanaian languages)
•   Ability to work under pressure and time constraints
•   Computer literate and tech savvy.
•   Ability to work effectively with a wide range of cultures in a diverse community.
•   Willingness to travel on research assignments within Ghana at short notice and for extended durations
•   Excellent interpersonal skills (able to engage strangers with little difficulty)
•   Maintains confidentiality of information and uses information appropriately

Location: Accra

How To Apply For The Job

Interested and qualified candidates should

Click Here To Apply Online

Closing Date: 06 February, 2014

When you join Tigo, you join a team where your skills, ideas and technical know-how can do more than contribute to the bottom-line. You'll be exposed to enormous experience, great network and a workforce full of talents with youthful exuberance.

At Tigo we are all salesmen and we are responsible for our own development. We consider each vacancy as a development opportunity for Tigo Employees and we develop both the business and people together.