Job Description

•   Participating in the design of the marketing plan and being in charge of its implementation.
•   Leading the needed market survey (clientele segmentation, launching of new product, clientele satisfaction, branch identification etc) , analyzing the results, reporting on them.
•   Implementing benchmarking tools to follow the market trends (competitors, products etc).
•   Following the branch results in terms of clientele base both on lending and deposit sides.
•   Developing and updating marketing materials ( including flyers, posters)
•   Assisting the branches at implementing their marketing actions (information sessions, events, prospecting plan).
•   Conducts  competitor analysis
•   Researches and compile market intelligence research
•   Implementing the communication plan for the company (awareness campaign, media strategy, participation to exhibition etc)
•   Coordinating the public relation work: media strategy, press release, ensuring media contact.
•   Organizing communications events at Head Office and branch level
•   Developing and updating communication materials and publications (annual reports, website, and newsletter.
•   Developing an internal communication strategy (bulletin)

Qualification Required & Experience

•   Minimum two years work; Relevant experience in a marketing or research field will be ideal.  Good understanding of the micro finance establishment will be an advantage
•   Minimum of first degree in Marketing, Social Sciences/Humanities, and Arts and relevant professional qualification in e.g. CIM, ACCA, CIB.
•   Familiarity with operational, financial, quality assurance procedures is important.
•   Knowledge in research technique will be an advantage

Personal Traits

•   Tactfulness, Open-minded, Autonomous, Self Learner, Tenacious

Skills

•   Analytical Skills, Communication Skills, Interpersonal Skills, Mathematical Skills, Research Skills, Good selling skills, Good organizational skills

Location: Accra

How To Apply For The Job

To apply, please upload your CV online by clicking the link below.

Click Here To Apply Online

Closing Date: 01 January, 2015