Job Summary
Category:
Sales and Marketing
Education:
Bachelor's Degree
Categories
Job Vacancy For Senior Marketing Manager
We are a technology driven company operating in Africa. We require highly motivated and self-driven professionals for various position for our operations in Ghana, Benin Republic and Senegal.
Title: Senior Marketing Manager REF:SMM
Responsibilities
• Develop, establish and maintain marketing strategies to meet organisational objectives
• Plan and implement strategies to identify and penetrate new segments of the market for acquisition and delivering desired organisational targets
• Responsible for planning, implementation & review of various programs related to acquisition, retention, revenue enhancement & tie-ups under the assigned segments/categories
• Design and implement consumer schemes and promotions to increase delight among existing and prospective customers
• Responsible for the micro-segmentation of the subs base and designing suitable promotions to activate dormant subscribers and stimulation of the subscriber base to achieve incremental revenue from the different segments
• Provide feedback into product development and service offers and participate in their development, collaborate to create, launch and track performance of mobile Telecom product and service offerings in Ghana
• Handle feasibility of new products based on marketing research and consumer insights, development of value propositions, launch of products and their performance measurement.
Qualification Required & Experience
• Minimum of Bachelor's degree in Economics, Statistics, Business Administration or any other related discipline
• A postgraduate degree in Business Management, Engineering or any other relevant field will be an added advantage
• Strong strategic orientation, leadership and interpersonal skills
• Critical-thinking, analytical and problem-solving skills
• Good knowledge of MS office applications
Experience/Competency Required
• Minimum of 10 years of experience in managing data
• Proven ability to identify opportunities and deliver effective strategies to generate results
• Experienced in strategic marketing planning and product development
• Strong knowledge of local market conditions and potential target market/customers
• Good understanding with data analytics & MIS
• Proficiency in the use of MS PowerPoint, MS Excel and preferably ability to analyze with MS Access
Location: Accra
How To Apply For The Job
Qualified candidates should e-mail their resume, possible with a scanned passport photograph to:
professionals2016@yahoo.com Using the reference of the position as the subject of your mail.
Closing Date: 17 February, 2017